Hims Commercial
Last updated July 14, 2026 · Independent guide · Not medical advice
What is a Hims commercial known for?
A Hims commercial is instantly recognisable for doing what many brands won’t: talking openly, and often provocatively, about hair loss, erectile dysfunction, weight and other stigmatised health topics. Hims & Hers Health has built much of its name recognition on bold advertising — spanning social media, digital video, national television and marquee moments like the Super Bowl. This independent guide explains what that advertising looks like, who tends to appear in it, and why some campaigns became genuinely controversial.
We are not affiliated with Hims & Hers, and this is an informational overview rather than a critique or endorsement. Where the details of a specific spot are uncertain, we hedge rather than invent specifics.
What was the Hims Super Bowl ad?
The Super Bowl is the most expensive and closely watched advertising stage in the US, and Hims & Hers has used it to make a statement. A 2025 Super Bowl ad centred on the company’s weight-loss and GLP-1 system drew particular attention and controversy. Reports described it as framing the obesity conversation and the weight-loss offering in a pointed, emotionally charged way.
That kind of placement does two things at once: it reaches a massive mainstream audience and it invites intense scrutiny. Because Super Bowl ads are dissected in real time, any spot touching on prescription-adjacent weight loss was always likely to provoke strong reactions. For background on the products being marketed, see our What Is Hims explainer.
Why were some Hims ads controversial?
Controversy around Hims advertising has clustered around a few themes:
- Weight-loss and GLP-1 messaging. Critics — including some lawmakers, clinicians and industry groups — questioned how the ads portrayed medications and whether risks and safety information were communicated clearly enough.
- Compounded products. Some weight-loss offerings involve compounded formulations that are not FDA-approved as finished products, a nuance critics argued the marketing did not make obvious.
- Tone versus substance. The very boldness that makes the ads memorable can, for a health product, read as glossing over complexity.
These are contested points, and reasonable people disagree. The core tension is familiar in health marketing: how do you make a stigmatised topic approachable without underplaying medical nuance?
Who appears in Hims commercials?
Hims commercials generally favour models, athletes and relatable everyday people over celebrity spokespeople or the company’s own leadership. The casting supports the brand mission of normalising sensitive conversations, so you are more likely to see diverse, approachable faces than a famous endorser. Notably, founder and CEO Andrew Dudum tends to appear in interviews and investor settings rather than in the consumer ads themselves — read more in our Andrew Dudum profile.
How does Hims advertising compare across channels?
Hims spreads its message across several formats, each with a different job. The table summarises the general pattern; specific campaigns vary over time.
| Channel | Typical role | Notes |
|---|---|---|
| Social media | Awareness, targeting, community | Where much telehealth marketing began |
| Digital video | Explaining products, retargeting | Flexible, measurable |
| National TV | Broad reach, legitimacy | Expands beyond core audience |
| Super Bowl | Maximum attention, brand statement | High cost, high scrutiny |
| Out-of-home | Reinforcement, memorability | Billboards and transit placements |
What tone does Hims marketing use?
The Hims tone is direct, confident and destigmatising. Rather than euphemism, the advertising tends to name the concern plainly — hair loss, ED, weight — and present treatment as ordinary and accessible. That candour is the brand’s signature and a big reason it broke through in a crowded telehealth market. It is also, unavoidably, what raises the stakes: when the subject is health, plain-spoken confidence can shade into claims that regulators and clinicians want carefully qualified.
Is Hims advertising regulated?
Yes, at least in principle. Advertising for health and pharmaceutical-adjacent products sits under oversight aimed at truthful promotion and adequate risk disclosure, and telehealth weight-loss marketing has specifically attracted regulatory and political attention. The rules can implicate agencies focused on drug promotion and on fair advertising practices. This is a fast-evolving area, so the regulatory posture toward any particular ad — especially those involving compounded or GLP-1 products — may shift. Nothing here is legal or medical advice.
The takeaway on Hims commercials
A Hims commercial is a deliberate exercise in visibility: bold, plain-spoken and built to make stigmatised health topics feel normal. That strategy powered the brand’s rise but also invited real controversy, most sharply around its 2025 Super Bowl weight-loss messaging. If you want the fuller picture, pair this with our What Is Hims guide and the Andrew Dudum founder profile, and return to our main Hims hub for everything else. Treat specifics about any single ad as approximate unless you verify them against primary sources.